{"id":28830,"date":"2020-06-12T08:49:02","date_gmt":"2020-06-11T23:49:02","guid":{"rendered":"https:\/\/smallake.kr\/?p=28830"},"modified":"2020-06-12T08:49:02","modified_gmt":"2020-06-11T23:49:02","slug":"buy-now-pay-later%ec%99%80-%ec%8b%a0%ec%9a%a9%ec%b9%b4%eb%93%9c","status":"publish","type":"post","link":"https:\/\/smallake.kr\/?p=28830","title":{"rendered":"Buy Now Pay Later\uc640 \uc2e0\uc6a9\uce74\ub4dc"},"content":{"rendered":"<p>1.<br \/>\n \ub098\ub77c\uc5d0 \uad00\uacc4\uc5c6\uc774  \ubcf4\ud3b8\uc801\uc778 \uc9c0\uae09\uc218\ub2e8\uc774 \uc788\uc744\uae4c\uc694? \ud55c\uad6d\uc5d0\uc11c \ubcf4\ud3b8\uc801\uc778 \uacb0\uc81c\uc218\ub2e8\uc778 \uc2e0\uc6a9\uce74\ub4dc\ub9cc \ub193\uace0 \ubcf4\uba74 \uad6d\uac00\ubcc4\ub85c \ub2e4\ub978 \ubaa8\uc2b5\uc774 \ubcf4\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubbf8\uad6d\uc774\ub098 \uc911\uad6d\uc758 \ubcf4\uae09\uc728\uc740 \ub0ae\uace0 \uc774 \ub54c\ubb38\uc5d0 Paypal\uacfc \uac19\uc740 \uac04\ud3b8\uacb0\uc81c\uac00 \ud655\uc0b0\ud560 \uc218 \uc788\ub294 \ubc30\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uac04\ud3b8\uacb0\uc81c\uc0ac\uc5c5\uc790\uac00 \uc81c\uacf5\ud558\ub294 \uacc4\uc88c\ub97c \uc9c0\uae09\uacc4\uc88c\ub85c \uc774\uc6a9\ud558\ub294 \ub098\ub77c\ub3c4 \ub9ce\uc9c0\ub9cc \ud55c\uad6d\uc758 \uac04\ud3b8\uacb0\uc81c\ub294 \uc740\ud589\uacc4\uc88c \ud639\uc740 \uc2e0\uc6a9\uce74\ub4dc\uc640 \uc5f0\uacc4\ud55c \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \uc2e0\uc6a9\uce74\ub4dc\uc640 \uacb0\ud569\ud55c \uac04\ud3b8\uacb0\uc81c\ub294 \ud615\uc2dd\uc740 \uc120\ubd88\uacb0\uc81c\ub85c \ubcf4\uc774\uc9c0\ub9cc \ubcf8\uc9c8\uc740 \ud6c4\ubd88\uacb0\uc81c\uc785\ub2c8\ub2e4 \uc774 \ub610\ud55c \ub098\ub77c\ubcc4 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<\/p>\n<p> \uac04\ud3b8\uacb0\uc81c\uc640 \uc2e0\uc6a9\uacb0\uc81c\uac00 \ub9cc\ub098\uba74 \uc5b4\ub5a4 \ube44\uc9c0\ub2c8\uc2a4\uac00 \uac00\ub2a5\ud560\uae4c\uc694? \uc77c\ubc18\uc801\uc73c\ub85c \uce74\ub4dc\uc0ac\uc640 \uc81c\ud734\ud558\uc5ec \uc2e0\uc6a9\uacb0\uc81c \ud639\uc740 \ud560\ubd80\uacb0\uc81c\uc640 \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \uac04\ud3b8\uacb0\uc81c\uc0ac\uc5c5\uc790\uac00 \uc790\uccb4\uc801\uc778 \uc2e0\uc6a9\ud3c9\uac00\uc5d0 \uadfc\uac70\ud558\uc5ec \uc2e0\uc6a9\uacb0\uc81c\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c Buy Now Pay Late(BNPL)\ub77c\uace0 \ud558\uace0 \ud638\uc8fc\ub97c \uc911\uc2ec\uc73c\ub85c \ubc1c\uc804\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n<p> BNPL\uc758 \uc5c5\ubb34\ud750\ub984\uc740 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/BNPL.png?w=1130&#038;ssl=1\" alt=\"\"  class=\"aligncenter size-full wp-image-28833\" srcset=\"https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/BNPL.png?w=953&amp;ssl=1 953w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/BNPL.png?resize=300%2C116&amp;ssl=1 300w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/BNPL.png?resize=200%2C77&amp;ssl=1 200w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/p>\n<p>\ud638\uc8fc BNPL\uc0ac\uc5c5\uc790\uc758 \ud604\ud669\uc740 ASIC\uac00 2018\ub144 11\uc6d4\uc5d0 \ubc1c\ud45c\ud55c <a href=\"https:\/\/asic.gov.au\/regulatory-resources\/find-a-document\/reports\/rep-600-review-of-buy-now-pay-later-arrangements\/\" rel=\"noopener noreferrer\" target=\"_blank\">REP 600 Review of buy now pay later arrangements <\/a>\uc744 \uc790\uc138\ud788 \ub098\uc635\ub2c8\ub2e4. \ube44\uc9c0\ub2c8\uc2a4\ubaa8\ub378\uc740 \ub2e4\uc591\ud560 \uc218 \uc788\uc9c0\ub9cc \ud575\uc2ec\uc740 \uac00\ub9f9\uc810\uc73c\ub85c\ubd80\ud130 \ubc1b\ub294 \uc218\uc218\ub8cc\uc785\ub2c8\ub2e4. \ud638\uc8fc Afterpay\uc758 \uc218\uc218\ub8cc\uc728\uc740 3~5%\uc785\ub2c8\ub2e4. \ubb34\ucc99 \ub192\uc2b5\ub2c8\ub2e4.  \uc0ac\uc2e4\uc0c1 \uc2e0\uc6a9\uce74\ub4dc\uc0ac\ub4e4\uc774 \uc790\uae30 \uc790\ubcf8\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e0\uc6a9\ub300\ucd9c=\uc5ec\uc2e0\uacfc \ud070 \ucc28\uc774\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/asic.png?w=1130&#038;ssl=1\" alt=\"\"  class=\"aligncenter size-full wp-image-28842\" srcset=\"https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/asic.png?w=1567&amp;ssl=1 1567w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/asic.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/asic.png?resize=200%2C111&amp;ssl=1 200w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fwww.smallake.kr%2Fwp-content%2Fuploads%2F2020%2F06%2Frep600-published-07-dec-2018.pdf&hl=ko&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/rep600-published-07-dec-2018.pdf\" class=\"gde-link\">Download (PDF, 907KB)<\/a><\/p>\n<p>BNLP\uc0ac\uc5c5\uc774 \ub2e8\uc9c0 \ud638\uc8fc\uc5d0\ub9cc \uc81c\ud55c\ub41c \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc740 \uc544\ub2cc \ub4ef \ud569\ub2c8\ub2e4. \ud638\uc8fc\uc678\uc5d0 \uc720\uba85\ud55c \ubbf8\uad6d Klarna\uc758 \uacbd\uc6b0 2020\ub144 \ud604\uc7ac \uacc4\uc18d \uc131\uc7a5\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>Klarna, \ubbf8\uad6d BNPL \uc11c\ube44\uc2a4 \uace0\uac1d \uc218 785\ub9cc\uba85 \ub118\uc5b4<\/p>\n<p>PYMNTS\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c BNPL(Buy Now, Pay Later) \ud540\ud14c\ud06c \uae30\uc5c5 \ud074\ub77c\ub974\ub098(Klarna)\uc758 \ubbf8\uad6d \uace0\uac1d\uc218\uac00 785\ub9cc\uba85\uc744 \ub118\uacbc\uc74c. \ud074\ub77c\ub974\ub098\ub294 \uc774\uc5d0 \ub300\ud574 H&#038;M, Sephora, Timberland, The North Face \ub4f1 \ub2e4\uc591\ud55c \uae30\uc5c5\ub4e4\uacfc \uc81c\ud734\uad00\uacc4\ub97c \ub9fa\uc740 \uac83\uc774 \uc8fc\ud6a8\ud588\ub2e4\uace0 \ubc1d\ud798<\/p>\n<p>\ud074\ub77c\ub974\ub098\ub294 \ubbf8\uad6d \ub9ac\ud14c\uc77c\ub7ec \ud30c\ud2b8\ub108\uc218\uac00 \uc62c\ud574 5\uc6d4\uc5d0 4,200\uac1c \ub298\uba74\uc11c \uc804\ub144\ub3d9\uae30 \ub300\ube44 163% \uc131\uc7a5\ud588\ub2e4\uace0 \ubc1c\ud45c <\/p><\/blockquote>\n<p>BNPL\ubaa8\ub378\uc758 \ud655\uc7a5 \ubc0f \uc131\uc7a5\uc740 \uc740\ud589\uae4c\uc9c0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. SWIFT\uac00 &#8216;Pay Later&#8217; API\ub97c \uc81c\uacf5\ud558\uae30 \uc2dc\uc791\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fwww.smallake.kr%2Fwp-content%2Fuploads%2F2020%2F06%2Fswift_press_release_pay_later.pdf&hl=ko&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/swift_press_release_pay_later.pdf\" class=\"gde-link\">Download (PDF, 82KB)<\/a><\/p>\n<p>2.<br \/>\n \uadf8\ub7ec\uba74 BNPL\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?  <a href=\"https:\/\/www.pymnts.com\/news\/payment-methods\/2020\/buy-now-pay-later-breaks-through\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u2018Buy Now Pay Later\u2019 Breaks Through<\/a>\uc640  <a href=\"https:\/\/www.fillr.com\/blog-articles\/buy-now-pay-later-tech-companies-do-we-really-have-to-choose-who-to-love\" rel=\"noopener noreferrer\" target=\"_blank\">Buy-now, pay-later tech companies&#8230;do we really have to choose who to love?<\/a>\uc740 \ubaa8\ubc14\uc77c\uacfc \uacb0\ud569\ud55c \ud3b8\uc758\uc131\uc73c\ub85c \uc0ac\uc2e4\uc0c1 \uac00\uc0c1\uc2e0\uc6a9\uce74\ub4dc\uc5ed\ud560\uc744 \ud558\ub9ac\ub77c \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>Breaking the growth barrier with autofill technology<\/p>\n<p>As it turns out, BNPL\u2019s can do better. And the way they can do better is essentially by doing what they do best already &#8211; using innovative technology to solve their customer\u2019s problems.<\/p>\n<p>Using technology like intelligent autofill (created by Fillr). BNPLs would in fact be able to solve their competition and integration issues and in doing so, create an even better byproduct of giving their consumers instant checkout.<\/p>\n<p>To create lasting value for their retailers, BNPLs need to help with a bugbear that continually plagues the ecommerce industry: mobile conversion. Globally, the statistics on this are woeful: the average mobile cart abandonment is over 86%, leading to an average conversion rate on mobile of just 1.55%. Customers simply find it too hard to checkout on a mobile &#8211; 27% of cart abandonments occur due to time restraints, and a further 23% occur as the checkout process is too complex<\/p>\n<p>With intelligent autofill though, retailers have, for the very first time, the power to make a real dent in this. Intelligent autofill helps customers check out 37 times faster (with 98% accuracy), meaning that BNPLs could help more customers convert faster, more often, and on an ongoing basis. <\/p>\n<p>Intelligent autofill combined with dynamic cart scraping can also help solve the BNPL button integration problem. When embedded into a BNPL mobile app or desktop extension, dynamic cart scraping can detect the amount of the cart for which the user in question is wanting to finance. The BNPL can then generate a virtual credit card (VCN) for this amount and with the addition of intelligent autofill, it can then automatically populate any retailers check-out form (including all of the payment fields) with the VCN. <\/p>\n<p>This means that users can essentially shop anywhere, even if the end retailer doesn\u2019t have that specific BNPL integrated. It\u2019s a double-win for shoppers &#8211; they get instant checkout, plus BNPL &#8211; everywhere! <\/p>\n<p>A number of BNPLs are already using this approach, with great success. Since incorporating intelligent autofill into their technology earlier this year, Klarna has seen unsurpassed adoption &#8211; they now reach more consumers than ever. Quadpay, who recently signed on, have no reason to expect anything but the same great results. <\/p>\n<p>Intelligent autofill plus BNPL means the addressable market for any given BNPL is far larger than it would have otherwise been &#8211; effectively breaking each company\u2019s growth barrier, even with heightened competition. <\/p><\/blockquote>\n<p> \uadf8\ub7ec\uba74 \ud55c\uad6d\uc758 \uacbd\uc6b0\ub294 \uc5b4\ub5a8\uae4c\uc694? \ube44\uc2b7\ud55c \ub17c\uc758\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2019\ub144 11\uc6d4\uc5d0 \ub098\uc628 <a href=\"http:\/\/fsc.go.kr\/info\/ntc_news_view.jsp?bbsid=BBS0030&#038;page=1&#038;sch1=subject&#038;sword=%ED%95%80%ED%85%8C%ED%81%AC%20%EC%8A%A4%EC%BC%80%EC%9D%BC%EC%97%85&#038;r_url=&#038;menu=7210100&#038;no=33521\" rel=\"noopener noreferrer\" target=\"_blank\">\ud540\ud14c\ud06c \uc2a4\ucf00\uc77c\uc5c5 \ucd94\uc9c4\uc804\ub7b5<\/a>\uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/payment.png?resize=1130%2C335&#038;ssl=1\" alt=\"\" width=\"1130\" height=\"335\" class=\"aligncenter size-full wp-image-28836\" srcset=\"https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/payment.png?w=1724&amp;ssl=1 1724w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/payment.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/smallake.kr\/wp-content\/uploads\/2020\/06\/payment.png?resize=200%2C59&amp;ssl=1 200w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p>\uc544\ub9c8\ub3c4 \uce74\ub4dc\uc0ac\uac00 \uc8fc\ub3c4\ud558\ub294 \uc5ec\uc2e0\uae08\uc735\ud611\ud68c\uc758 \uc774\ud574\uc640 \ub300\ub9bd\ud558\uae30 \ub54c\ubb38\uc5d0 \uacb0\ub860\uc774 \uc5b4\ub5bb\uac8c \ub0a0\uc9c0 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. BNPL\uacfc \uad00\ub828\ud55c \ub610\ub2e4\ub978 \uc774\uc57c\uae30\ub294 <a href=\"https:\/\/post.naver.com\/viewer\/postView.nhn?volumeNo=27932348&#038;memberNo=2081968\" rel=\"noopener noreferrer\" target=\"_blank\">\ucd5c\uadfc BNPL (Buy Now Pay Later) \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \ud540\ud14c\ud06c \uae30\uc5c5\ub4e4<\/a>\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uae00\uc911 Scott Galloway\uad50\uc218\uac00 BNPL\uae30\uc5c5\uc744 \ubd84\uc11d\ud55c \ub3d9\uc601\uc0c1\uc785\ub2c8\ub2e4. \ucc38\uace0\ud558\uc138\uc694.<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/f2CdnZTlXME\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>BNPL\uacfc \uad00\ub828\ud55c \ubc95\uc801 \uc7c1\uc810\uc740 \uc5ec\uc2e0\ud611\ud68c\uc758 \ubcf4\uace0\uc11c\uac00 \uc790\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\ub97c \ucc38\uace0\ud558\uc138\uc694.<\/p>\n<p><a href=\"https:\/\/www.crefia.or.kr\/portal\/data\/publication\/publicationDataView.xx#\" rel=\"noopener noreferrer\" target=\"_blank\">\ud638\uc8fc\uc758 Buy Now Pay Later \uc11c\ube44\uc2a4 \ud65c\uc131\ud654\uc5d0 \ub530\ub978 \uaddc\uc81c\uc815\ube44 \uc6c0\uc9c1\uc784<\/a><\/p>\n<p><iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fwww.smallake.kr%2Fwp-content%2Fuploads%2F2020%2F06%2F%EC%97%AC%EC%8B%A0%EA%B8%88%EC%9C%B5_2020_%EB%B4%84%ED%98%B8_Buy_Now_Pay_Later.pdf&hl=ko&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/\uc5ec\uc2e0\uae08\uc735_2020_\ubd04\ud638_Buy_Now_Pay_Later.pdf\" class=\"gde-link\">Download (PDF, 3.59MB)<\/a><\/p><br \/>\n<iframe src=\"\/\/docs.google.com\/viewer?url=https%3A%2F%2Fwww.smallake.kr%2Fwp-content%2Fuploads%2F2020%2F06%2FPYMNTS-Buy-Now-Pay-Later-January-2020-Tracker.pdf&hl=ko&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"https:\/\/www.smallake.kr\/wp-content\/uploads\/2020\/06\/PYMNTS-Buy-Now-Pay-Later-January-2020-Tracker.pdf\" class=\"gde-link\">Download (PDF, 1.77MB)<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. \ub098\ub77c\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubcf4\ud3b8\uc801\uc778 \uc9c0\uae09\uc218\ub2e8\uc774 \uc788\uc744\uae4c\uc694? \ud55c\uad6d\uc5d0\uc11c \ubcf4\ud3b8\uc801\uc778 \uacb0\uc81c\uc218\ub2e8\uc778 \uc2e0\uc6a9\uce74\ub4dc\ub9cc \ub193\uace0 \ubcf4\uba74 \uad6d\uac00\ubcc4\ub85c \ub2e4\ub978 \ubaa8\uc2b5\uc774 \ubcf4\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubbf8\uad6d\uc774\ub098 \uc911\uad6d\uc758 \ubcf4\uae09\uc728\uc740 \ub0ae\uace0 \uc774 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